It Began With A Bad Fit
After years of cycling, racing and spending more hours in Lycra than she'd care to admit, Muze founder, Nicole Stanners, had a few questions.
Why did jerseys ride up? Why did bib shorts give you sausage legs? And why was finding cycling kit that looked great and actually fitted women so unnecessarily difficult?
With a background in building brands and a serious love of cycling, Nicole decided it was time to rethink the whole thing.
Muze was born from the belief that women shouldn't have to compromise on fit, function or style.
We Started With Women
Not men's patterns made smaller.
Women's bodies differ in shape, proportions and where they naturally carry body fat. Which means getting the fit right takes more than simply adjusting measurements. It requires different patterns, cuts, fabrics and prints in the right places.
Working with an anthropometric expert, we studied different women's sizes, body shapes and proportions to inform the development of our own female-specific patterns.
And we paid attention to every size. Because even a small fit issue in the original pattern can become a much bigger one as it's graded into larger sizes.
Then came the prototypes, fittings, testing and refinements. Lots of them.
Because flattering, comfortable fit doesn't happen by accident. It's designed.
The Details Make The Difference
Good design is about the things you notice. And the things you don't have to think about. From the way a jersey sits on your hips to how easily you can take a bathroom break, every detail has a job to do.
Fit That Flatters
Female-specific patterns, panelling and design placement carefully refined to flatter and perform across sizes 6–18.
Clever Thinking
Practical features that make riding better. From pee-friendly bibs to caps & ponytails for ponytails. Clever features that solve real problems.
Considered Choices
Durable construction, quality materials and
recycled wherever possible. We're working to reduce our impact and make kit that lasts longer.